SUMMARY OF PROCEEDINGS : CHANDIGARH
The Secrets of Success for Small & Medium Business-Season II" successfully hosted its fourteenth
event on 7th December'13 in Hometel in association with Industries Association of Chandigarh
Haryana Chamber of Commerce and Industry , Mohali Industries Association along with Reliance
Commercial Finance a division of Reliance Capital, Bharti Airtel, Bank of India, BSE SME Exchange
The Forum was inaugurated by Mr A.L.Aggarwal,Vice President,HCCI and President,Chandigarh
Industrial Fasteners Association,Mr Anurag Aggarwal,Past President Mohali Industries Association, Mr
Arun Mahajan,President ,Industries Association Chandigarh, Ms Sushma Morthania Director General
India SME Forum and Mr Vinod Kumar Country Head SDRC &Honorary VP,India Sme Forum
Giving their perspective on the various topics of discussions on the panel were eminent speakers
namely Mr Krishnan Gopalakrishnan-Head Retail & SME Credit,Reliance Commercial Home
Finance.Mr D.K Grover .Assistant General Manager,Chandigarh Zone-Bank of India ,Mr Prahlad
Kakkar,Ad&Media Guru,Mr Ankur Ohri Partner Channel Development Manager,Microsoft India,Mr
Ravi Srivastava,Regional Manager-North,SMERA Ratings Limited ,Mr S S Hira,Deputy General
Manager,Ludhiana Regional Office-New India Assurance
The Magical words of Prahlad Kakkar did wonders in Chandigarh .The overwhelming SME's couldn't
stop asking questions in an open session After listening to the Media guru there was burst of queries
and the participants interacted with him on the importance of Branding ,Marketing and the use of the
correct marketing and Branding tool to reach out to the selective desired customers .
The gist of the seminar focused on Sustainable Development and Financing for growth Technological
advancement research and development ,skill development programmes and enhanced awareness about
the assisting schemes and benefits and knowledge dissemination which can do wonders to upscale the
level of Micro small and medium entrepreneurs in India in order to scale up and meet global competition.
Multiple discussions brought to light the development and opportunities that lies in Chandigarh for SME's
sector .It was highlighted in the forum that an organized market needs to come up and working capital
mechanisms needs to be regulated There are several other sources of raising funds like Venture Capital
funds, through SME Exchange receivable finance and other capital .There needs to be an awareness
through which the SME's should be able to know about these alternate sources.
The forum was well received and participative as the SME's raised concerns on the difficulties to get bank
loans at the start-up stage and how to overcome the hindrances .They were eager to know the nuance of
being competent and improve financial capabilities while becoming stable at the growth stage.
Mr Vinod Kumar ,Country Head SDRC &Honorary VP, India SME Forum summarized the session
with his thoughts on the need for more and more integrated support for SME's to grow in the field of
technology, marketing, get access to information , enhance credit worthiness. He emphasized that Indian
SMEs must realize that technology is going to play a crucial role for growth of businesses which is a key
factor in staying competitive in a fast paced global scenario and to succeed in a competitive environment.
The Forum was attended by around 140 Small and Medium Industrialists from Chandigarh Mohali and