GURGAON ROUND UP
Reliance Commercial Finance and Sustainable Development Research
& Consulting has jointly organised India SME Forum and Award
presented by Reliance Commercial Finance on August 3, 2012 in Radisson
Blu Suites, Gurgaon. This was the second such event under a series
titled ‘India SME Forum – sustainable competitiveness
and growth, profitably’ being held across the country.
The event was held in association with FISME, the leading representative
of Indian Micro, Small and Medium Enterprises (MSMEs), Sustainable
Development Research & Consulting, Go Air, Mahindra & Mahindra,
SMERA (SME rating agency of India Ltd.), Bloomberg UTV and Laqshya.
FISME President Mr V.K. Agarwal is one of the members of India SME
Forum Board and jury for the India SME 100 Awards.
The objective of this event is to propel the SME movement by nurturing
entrepreneurship and support SMEs across India. “Such events
provide an opportunity to hear experts sharing their insights, experiences
and views on the future prospects of new technology and interacting
face-to-face with them,” said Mr V. K. Agarwal, President,
FISME in the inaugural address. He also added that the SME sector
should reduce dependency on government measures and focus on self-sustainability.
The experts who shared their knowledge and experience about funding
for sustainable growth with more than 150 SME entrepreneurs included
Mr Sanjay Athalye, Vice President CRO Reliance Capital, Mr Rajesh
Dubey, SME Business Outsourcing & Training Solutions LLP, Mr
Harbinder Singh, BSE, SME Exchange, Mr Sanjay Agarwal, Senior President
& Business Head Yes Bank and Mr Hemendra Mathur, MD, Small Enterprise
Assistance Fund Investment Advisors.
The next session dealt with reaching the targeted customer through
branding and other marketing strategies. The panellists were Mr
K A Srinivasan, co-founder, Strategy BDM, Amagi Media labs, Mr Aditya
Atri, independent advisor &mentor and Mr Shashi Sinha, Senior
VP media Assets/ Airports, Laqshya. They discussed about cost effective
ways to market products and services. Social media and internet
tools are the best mediums to reach the target customers.
The pre-lunch session ended with discussion on managing growth
for profitability. The distinguished panellists like Mr Gerarad
Rego, Director-Developer Experience, Nokia, Mr Deepak Pande, Executive
VP, Corporate SME Vodafone, Mr Ravinder Bhan, ED & Principal
Consultant, the Powerful Solutions UAE and Mr Ashish Hastak, VP,
Airtel shared their experience on cloud computing, enterprise mobility
and expense management & corporate governance.
The post-lunch session included interaction on one-to-one networking
forum. The initial presentations were followed by an interactive
session where assembled entrepreneurs participated enthusiastically
to clear their doubts on various aspects of funding, branding, cloud
computing etc. Most entrepreneurs expressed the view that more such
interactive sessions should be organised on various other aspects
of using technology in their businesses.
The event was attended by over 200 Small and Medium business owners
from Gurgaon, Faridabad and the surroundings.