|DELHI ROUND UP
Reliance Commercial Finance in partnership with Sustainable Development
Research & Consulting and several other organisations organised
on August 17, 2012 in Hyatt Regency, New Delhi the third event under
the India SME Forum and Award under a series titled ‘India SME
Forum – sustainable competitiveness and growth, profitably’
that is now being held across the country.
The event was held in association with FISME, Go Air, Mahindra
& Mahindra, SMERA (SME rating agency of India Ltd.), Bloomberg
UTV and Laqshya. On behalf of FISME President Mr V.K. Agarwal, one
of the members of India SME Forum Board and jury for the India SME
100 Awards, Vice-President FISME Girish Kumar gave the inaugural
address. He said despite all the challenges that Indian MSMEs are
facing the depreciation of the rupee has provided them a historic
opportunity and Indian industry should look to explore new markets
in South and Southeast Asia, Africa and Latin America to boost their
He said at present a miniscule number of MSMEs, only about 5.5%
of the total number of Indian MSMEs, export their products and even
then they contribute 40% of the country’s total exports. So
if more MSMEs took to exports there would be a sea change in the
country’s economic fortunes and growth will again be back
The objective of this event is to propel the SME movement by nurturing
entrepreneurship and support SMEs across India. The experts who
shared their knowledge and experience about funding for sustainable
growth with more than 200 SME entrepreneurs included Mr K V Srinivasan,
CEO, Reliance Capital, Mr Parag Patki, CEO, SMERA, Mr Hemendra Mathur,
Managing Director, Small Enterprise Assistance Fund Investment Advisors
and Mr Dara Kalyaniwala, Vice-President Investment Banking, PL Advisory
The next session dealt with reaching the targeted customer through
cost effective branding and other marketing strategies like social
media and other internet tools. The panellists were Mr Prahlad Kakar,
Brand & Advertising Guru, Mr Nikhil Nehru, Chairman Results
International Group, Mr Shashi Sinha, Senior VP media Assets/ Airports,
Laqshya, Mr Shashi Ravulapaty, CTO, Reliance Capital, Mr Sandeep
Malhotra, Senior Consultant, Take Solutions Global LLP and Mr Rajeev
Mehta, VP, SME Business Delhi Region, Vodafone.
As panel moderator Brand Guru Prahlad Kakar took the lead to underscore
how important branding was to SMEs. He said SMEs have to become
visible and have to be known as brands. He believed brands were
living, breathing human beings and they reflected the personality
of the owner. If SMEs don’t brand themselves then they cannot
survive not only because competition will overwhelm them but also
because the next generation will refuse to get into the family business.
They will do so only if the family business becomes a living brand
with a personality of its own.
Other panellists spoke on various aspects of branding and how new
technologies, especially mobile phone technologies could help SMEs
to expand and grow at a very low cost.
In the post-lunch session, MSME entrepreneurs present at the event
got an opportunity to interact one-to-one with the various panellists,
network and get their doubts cleared. Most entrepreneurs expressed
the view that more such interactive sessions should be organised
for knowledge sharing purposes.
The event was attended by over 250 Small and Medium business owners
from the NCR.