NOIDA ROUND UP
Reliance Commercial Finance , Sustainable Development Research & Consulting and Airtel collectively organized India SME Forum on August 29th 2013 in Fortune Inn Grazia Noida. This was the third such event under the series titled India SME Forum-accentuating sustainable competitiveness & Managing Growth for profitability
The Season- I of the Secrets of Success saw how India SME forum is trying to make a change to the very way SME'S function, and bring loads of opportunities and aids for their growth and sustainability Through our efforts we are trying to create a hospitable eco system with a view to establish the emerging sme's into successful eneterprenures
The objective of this event was to apprise the sme's on how to Raise Funds from IPOs,Secure Dabt Funding·Increasing overall competitiveness &Productivity of Capital & Labour, Discuss and Implement Fiscal Discipline
The first session started with discussions on the need for successful self reliant Financial and profitable environment and cluster based approach for equitable Financing. Increasing overall competitiveness to emerge successful business enterprenures .The experts on the panel sharing insights experiences and views on the topic were Mr Sanjay Athalye,Chief Risk officer Reliance Commercial Finance and Reliance Home Finance,Mr Narinder Kumar,Deputy Zonal Manager,SMB-Head Chandigarh Zone,BOI Mr Shiv Kumar Sareen, Mr Shiv Kumar ,Sr Area Manager (Delhi NCR) SME Rating Agency,Mr Vinod Kumar, Country Head SDRC & Honorary VP,ISF,Mrs Anu Bajaj, Highly Awarded Model Women Entrepreneur & Technocrat who summarized the session discussing the future prospects of new technology for progression of businesses
The second session was aimed to provide insights on optimizing customer reach through Marketing and Branding an how to cut through jargon and use the new digital media:Identifying Cost Effective marketing solutions to optimize efficiency and use something to its best advantage / target the New Generation/ Social Media and Internet tools based Marketing strategies for reaching customers.
Mr Prahlad Kakkar Ad Guru discussed how to regionalize the marketing approach and reach out to the target audience with the use of selective/Targeted Media campaigns for effective brand building and customer recall.Other experts on the panel included Mr Himanshu Chawla Dirctor Business Development, Microsoft ,Mr Arun Tyagi, Senior Marketing Manager, India Mart,Mr Najib Khan,CEO Homes & Offices , Airtel,Mr Vinod Kumar,Country Head SsDRC & Honorary VP,ISF
The session brought to light many successful business ideas that have created brand worth with cost effective brand and marketing techniques that have built and grown through targeted marketing mediums like digital ,social and integrated media highlighting the importance of Social media and Internet as an effective marketing tool to reach out to the desired class of people .
There were burst of queries from the interactive sme's on understanding expense management and corporate governance and understanding the effective brand building mediums like internet marketing integrated with strategic marketing tools that work together across different media to promote and reinforce brand image.
The event was successfully attended by over 200 Sme's from Noida &NCR