INDIA SME FORUM
Secrets of Success for Small and Medium Business, 15th Nov, 2013 at Sayaji Hotel Indore
Secrets of Success for Small and Medium Business, 11th Feb, 2014 Sun N Sand Hotel Pune
Click here for Pre Event Agenda
   
Registration Desk   Tea Break  
Lighting of Lamp(L-R) Mr. Prem Anand, Mr. . Ratnesh Rathi, Mr . Anant Sardeshmukh, Mr. Sunil Kumar, Mr. . Sanjay Athalye, Mr. Vinod Kumar
   

Mahindra Vehicle Display

  Session 1 (L-R)Mr. Maninath Jha, Mr. S. L. Khosa, Mr. N.S. Mohan , Mr. Nandkishore Attal, Mr. Sanjay Athalye, Mr. Vinod Kumar   Full house at the Forum
   
Reliance Stall   Session 2 (L-R) Mr. Sreekant Srusti, Mr. Dushyant Singh Rathore, Mr. Prahlad Kakar, Mr. Rajesh Chakrabarti, Mr. Vinod Kumar
 

Q & A Session

   
Felicitation of the Speakers Winner of the Lucky Draw   Networking during Lunch

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SUMMARY OF PROCEEDINGS : Pune

The 22nd forum Secrets of Success on SMEs centered on the objectives of Knowledge sharing and best practices to enhance competitiveness of the Small and Medium Entrepreneurs organised by India SME Forum along with Reliance Commercial Finance a division of Reliance Capital, Bharti Airtel, Bank of India, BSE SME, brought to light the perspectives of the opportunities to promote SME sector. India SME Forum empanelled with industry Experts and Mentors discussed the potential gateways for SME Competitiveness and what is required to combat issues and adopt right measures to grow.

The Forum was inaugurated by Lt. Col. Prem Anand- GM DCCIA,Mr. Ratnesh Rathi -President CMDA Anant Sardeshmukh -Director General MCCIA,Mr Sunil Kumar -Head DNA Pune, Mr Sanjay Athalye -Reliance Commercial Finance and Mr Vinod Kumar Country Head SDRC & Honorary V.P India SME Forum

The Forum laid emphasis on best practices, avenues for collaboration, technology up-gradation, innovation and importance of cluster based approach and how to use the knowledge to improve performance and be highly innovative in their approach which is one of the most important factor in the Knowledge-Innovation based Economy, acting as the driving force behind expanding global commerce .

Multiple issues that are hampering the growth of SMEs came to light which needs a collective effort and approach to set the system right where the basic needs of the SMEs should be made channelized and made available for them to move ahead .

Experts, from Bank of India ,BSE -SME Rating ,Stock exchange head, and Industry Association Presidents emphasized on the relevance of SME development and progress that primarily depends on ,robust infrastructure , common facility centre ,financial accessibility training and skill development. Discussion board involved eminent experts namely Mr Maninath Jha -SMERA, Mr S. L. Khosa- New India Assurance ,Mr N.S Mohan BOI,Mr Nandkishore Attal- Vaishnodevi Dairy Products Pvt Ltd ,Mr Sanjay athalye Reliance Commercial Finance ,Mr. Rajesh Chakrabarti-Chief Marketing & Innovation Officer, Reliance Commercial Finance ,Mr. Dushyant Singh Rathore, Channel Partner Lead -Microsoft Corporation India (Pvt) Ltd ,Mr. Sreekant Srusti, Regional Head,-Brand Capital-BCCL, Ad & Media Guru Mr Prahlad Kakkar and Mr Vinod Kumar -Country Head SDRC & Honorary VP India SME Forum

Star Guest at the forum Mr Prahlad Kakkar Ad Guru addressed the second session on Marketing & Branding , addressing the SMEs of Pune with his Brand Marketing Mantras . While emphasizing on this point, Prahlad commented “entrepreneurs must have to have a vision which is scalable in nature. highlighted the relevance and role of social media for SMEs by saying," This is a smartest way to engage with the target community. The capability of social media is immense for SMEs. As they can target their potential markets according to the regional specifications. Social media has become a platform for personalized engagement with SMEs. Branding can contribute in this area significantly."

The discussions at the forum brought to light many successful business ideas that have created brand worth with cost effective brand and marketing techniques that have built and grown through targeted marketing mediums like digital , social and integrated media highlighting the importance of Social media and Internet as an effective marketing tool to reach out to the desired class of people .

Mr Vinod Kumar ,Country Head SDRC & Honorary VP, ISF summarized the sessions He categorically emphasized that It is essential for an entrepreneur to have clarity of his vision for growth and the progressive approach that needs to be adopted by the Emerging SMEs highlighting the need for SMEs to fill skills gaps for tackling constraints and achieve sustained success through innovative approach in Businesses.

The forum was attended by over 150 enthusiastic SMEs of Pune and Surrounding Clusters

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