SALEM ROUND UP
The Secrets of Success for Small & Medium Business - Season II"successfully hosted its ninth event along with local trade associations in Salem on 11th October'13 at Park Plaza under the Flagship India Sme Forum. The event was jointly organized by India Sme Forum Reliance Commercial Capital and Airtel
The Secrets of Success forum was truly a knowledge sharing platform for the eligible SMEs of Salem that enabled them to communicate their objectives openly to seek guidance that could be beneficial to their businesses.
The Forum was inaugurated BY Mr K.K Kaushal,IFS ,Managing Director ,SAGOSERVE ,Mr Govindarajan,GM-District Industries Centre, Salem,Er.K.Mariappan,President,Salem Dist .Small and Tiny Industries Association, Ms Sushma Morthania, Director General- India Sme Forum and Mr Vinod Kumar,Country Head SDRC & Honorary VP,India Sme Forum
The first session of the forum started with eminent speakers Sharing best practices on sustainable finance and the need for ratings that can help to enhance the financial capabilities and growth,Fiscal Discipline Ratings, Productivity of Capital & Labour namely were discussed by - Mr Sanjay Athalye, Chief Risk officer Reliance Commercial Finance and Reliance Home Finance Er.K.Mariappan, President, Salem Dist .Small and Tiny Industries Association & MD Cluster Services Salem Pvt Ltd.Mr ,Mr B Gokul,Area Manager Chennai -SME Rating Agency, Mr K Govindrajan,GM-District Industries centre ,Salem, Mr Rajendra Prasad Rao.AGM,SME ,City Centre Coimbatore -Bank of India and Mr Vinod Kumar,Country Head SDRC &Honorary VP, India Sme Forum
The first session ended with lunch and a brief networking session wherein SMEs interacted face to face with the Experts for guidance and advice on individual businesses.
The second session progressed with discussions on Marketing and Branding strategies, integrated business strategy in the innovative marketing practices to increase customer reach and the use of the new digital media as in THE New Generation /Social Media & Internet tools based marketing strategies to optimize customer reach and grow profitably
The experts discussing on the topic included Mr,M Govindan,Owner Aqua Purification Systems & Gen Secretary, Salem Dist ,Small & Tiny Industries Association, Mr Ashish UchilMicrosoft India ER K Marriappan President, Salem Dist .Small and Tiny Industries Association and Mr Vinod Kumar, Country Head SDRC &Honorary VP, India Sme Forum
The session was the ninth event under the secrets of Success series and was successfully attended by 150 SMEs from Salem and its surrounding clusters.