Customer Relationship Management (CRM)

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Customer Relationship Management (CRM)

Building Stronger Customer Connections

At Digishaastra, we guide micro and small businesses to manage customer relationships more effectively using simple digital tools. Good CRM isn’t just about keeping contact details—it’s about understanding your customers, staying in touch, and building long-term trust. Whether you're running a shop or a service, maintaining a customer record helps you follow up, personalize offers, and boost repeat sales. When you treat your customers like valued individuals, they’re more likely to come back—and bring others with them.

Best Practices for CRM Through Digitization

Maintain a Digital Customer List

Use spreadsheets or mobile CRM apps to record customer names, contact info, purchase history, and preferences.

Send Regular Follow-Ups

Reach out after a sale with thank-you messages, offers, or updates to show you care and stay top of mind.

Offer Personalized Promotions

Send special deals or messages on birthdays, anniversaries, or based on past purchases to make customers feel valued.

Collect and Use Feedback

Ask for reviews or feedback digitally, and use the insights to improve your products, services, and customer experience.

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