Digishaashtra:: India SME Forum

Adding a Personal Touch with WhatsApp

About the Entrepreneur

Name:Aditi Garg
Designation:Founder & CEO
Enterprise:Adwitiya Fashion Pvt. Ltd.

The Journey

Aditi started Adwitiya Fashion in 2012 with a basic idea—but her real turning point came in 2019 when she left her CA career path to fully focus on the business. Coming from a jeweller’s family, she understood jewellery but wanted to offer a safer, more affordable option. This led her to start a line of high-quality fashion jewellery with 24ct gold plating—making it accessible, stylish, and low-risk.

The Challenge

Sourcing high-quality products in large quantities

Balancing education and business for 6 years

Changing public perception about artificial jewellery

Managing operations without technical knowledge

Limited access to direct customer feedback due to selling via marketplaces

The WhatsApp Solution

With WhatsApp Business, Adwitiya Fashion Pvt. Ltd. enhanced both customer experience and internal operations:

Shared product images with artisans directly to simplify procurement

Received direct customer orders via WhatsApp and offered special discounts

Used WhatsApp feedback cards to collect valuable insights from buyers

Handled most vendor and team communications via WhatsApp

Used WhatsApp Calls due to poor mobile network, saving time and improving connectivity

The Impact

Built a trusted fashion jewellery brand with 80–85% repeat customers

Streamlined procurement by directly connecting with artisans

Featured by Myntra, YourStory, Business Mint, and more

Increased operational efficiency with minimal tech skills

Grew WhatsApp community to 2,000+ customers

Aditi Garg

Founder & CEO, Adwitiya Fashion Pvt. Ltd.

WhatsApp isn’t just a tool—it’s the lifeline of my business. From artisans to customers, everything flows through it.

Success Stories: Aditi Garg