Success Stories: Apurva Rungta

Adding a Personal Touch with WhatsApp

About the Entrepreneur

  • Name:Apurva Rungta
  • Designation:Founder & Director
  • Enterprise:PyaraBaby

The Journey

PyaraBaby was created to help parents buy and sell quality pre-loved baby products. As the business grew, maintaining personal connections became a challenge—until WhatsApp changed the game.

The Challenge

Rising customer queries with limited resources

Need to offer personalized service at scale

Difficulty in managing multiple conversations efficiently

The WhatsApp Solution

With WhatsApp Business, PyaraBaby enhanced both customer experience and internal operations:

Used labels to categorize chats (sellers, buyers, pending follow-ups)
Enabled real-time support and quick query resolution
Sent automated replies for FAQs to save time
Personalized messages for every transaction to retain emotional value
Used broadcast lists to promote new arrivals and deals
Analyzed message stats to optimize communication

The Impact

Improved customer trust and faster responses
Maintained a high level of personal interaction
Streamlined operations without losing warmth
Scaled service without compromising quality

Apurva Rungta

Founder & Director, PyaraBaby

We’re not just selling products—we’re sharing memories. WhatsApp helps us keep it personal, even as we grow.

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