Digishaashtra:: India SME Forum

Adding a Personal Touch with WhatsApp

About the Entrepreneur

Name:Pooja Doshi
Designation:Founder
Enterprise:Miraya Arts

The Journey

Miraya Arts began as a passion project to showcase handcrafted products. With minimal investment and maximum creativity, Pooja turned it into a global brand—powered significantly by WhatsApp.

The Challenge

Reaching customers outside India on a small budget

Managing artisan coordination across multiple regions

Creating a consistent brand experience in digital communication

The WhatsApp Solution

With WhatsApp Business, Miraya Arts enhanced both customer experience and internal operations:

Shared product images, videos, and updates with clients instantly

Handled personalized customer communication for 1,800+ clients

Posted regular updates on WhatsApp Status for visibility

Used broadcasts and group chats to manage artisans and customers

Gained major referrals through WhatsApp visibility, including a bulk order from the Ambani family

The Impact

Expanded from local to global clientele

Grew a trusted, visual-first brand presence

Streamlined order processing and communication

Achieved milestone orders through WhatsApp referrals

Pooja Doshi

Founder, Miraya Arts

WhatsApp is more than a communication app—it’s the lifeline of my business.

Success Stories: Pooja Doshi