Success Stories: Rajshree Nathak

Adding a Personal Touch with WhatsApp

About the Entrepreneur

  • Name:Rajshree Nathak
  • Designation:Founder
  • Enterprise:Chitrangan

The Journey

Driven by a passion for Indian folk art, Rajshree launched Chitrangan to revive Warli and other traditional art forms. Without formal business training, she built a thriving community using creativity and digital tools.

The Challenge

Limited visibility for tribal and folk art

Disruption of in-person workshops during the pandemic

Need for a direct, personal channel to connect with customers

The WhatsApp Solution

With WhatsApp Business, Chitrangan enhanced both customer experience and internal operations:

Shared real-time updates on exhibitions and art products
Conducted virtual workshops and training
Offered personalized experiences to customers
Built a strong word-of-mouth network through referrals
Created a supportive creative community through conversations

The Impact

Sustained art sales during lockdowns
Grew a loyal customer base across regions
Expanded art offerings to block printing, dyeing, and more
Received recognition from prestigious art institutions

Rajshree Nathak

Founder, Chitrangan

WhatsApp helped me turn conversations into community, and community into a thriving creative business.

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