A hands-on training programme for Indian MSMEs for learning how to reach more customers on Facebook, Instagram, and WhatsApp, and take your first steps into digital advertising.
Meta, in partnership with India SME Forum, has created a free training programme designed specifically for MSMEs who want to grow their business online — even if they have never advertised before.
Micro, small and medium business owners across India who are new to digital advertising or have just started exploring it.
Attend a free in-person training session in your city, or join an online webinar — both led by Meta experts.
Completely free. No hidden fees. Just register, show up, and start learning how to grow your business online.
By the end of this programme, you will have the knowledge and confidence to put your business in front of millions of potential customers.
Set up professional pages for your business on Facebook and Instagram.
Learn how to reach new people who are interested in what you sell.
Access agencies that specialize in growing MSMEs through Facebook & Instagram.
Run your first ad on Facebook or Instagram with confidence.
Expanding opportunities across major business hubs nationwide.
Learn directly from industry experts with hands-on insights.
Flexible learning with both offline and virtual participation.
Five practical modules, each focused on a real skill you can apply to your business right away.
Understand how Facebook, Instagram, WhatsApp, and Messenger can work for your business
Learn how people discover and connect with businesses online
See how other small businesses have built their presence on Meta platforms
Create a professional Facebook Page for your business
Post content that attracts and engages your audience
Use Stories, Reels, and Events to keep customers coming back
Set up a business account and make your profile stand out
Create photos and videos that stop people from scrolling
Use hashtags, captions, and tags to reach more people
Set up a WhatsApp Business profile with your catalog and hours
Use automated messages to respond to customers even when you're busy
Share your products directly in chat with a digital catalog
Understand the difference between a post and a paid ad
Boost an existing post to reach people beyond your followers
Set a budget, choose your audience, and launch your first campaign
Join a 2–3 hour hands-on session led by Meta certified trainers. Ask questions, take notes, and practice
Put what you've learned into action. Set up your pages, connect with customers, and run your first ad.
Join millions of Indian small businesses learning to reach more customers through Meta. It's free, practical, and designed for business owners like you.
Fill in your details below and we'll be in touch with session information.
