The exhibition showcased prominent global and regional brands specializing in gifts, homeware, and lifestyle products, reflecting dynamic market trends and catering to the unique preferences and growing demands of the Middle Eastern consumer base, while also fostering opportunities for innovation, business collaboration, and expansion in this vibrant regional market.

India Pavilion: India SME Forum represented a group of Indian Geographical Indication (GI) products and talented artisans at an international trade pavilion in Dubai as part of an initiative supported under the Ministry of MSME’s MSME Innovative Scheme. The delegation, made up of authorized GI producers and craftsmen, showcased distinctive handcrafted products exemplifying India’s regional craftsmanship. Through displays and business meetings with global buyers and traders, the delegation promoted market access, forged new partnerships, and highlighted the international relevance of India’s GI-certified crafts in line with national efforts to encourage innovation and competitiveness among MSMEs.