<de/coding> The Draft Policy for E-commerce
Impact on Startups, Tech Entrepreneurs & MSMEs

Home / Roundtable / Roundtable - National

State: National

Date: 20-07-21

Time: 11:30 AM

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Mr. Vinod Kumar National 20-07-21

The amendments increase compliance burden on e-commerce entities and make the marketplace inaccessible to small and medium businesses who depend on these entities for sustenance. It is important for the government to revisit these rules and detangle the complexities.
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Dr. J. S. Juneja National 20-07-21

Regulations should ideally facilitate the markets for both consumers and sellers. The proposed guidelines don?t intend to do that. E-commerce is a means of assisting MSMEs to market their products. As long as MSMEs get a platform to sell, earn and grow from, it?s a productive engagement.
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Smt. Nirupama Soundararajan National 20-07-21

No one is fundamentally against regulating the sector. There is a need for it. However, the current guidelines miss their mark by a significant margin and need to be clarified for the industry. In terms of the cost of selling, we need to understand that when you place an excessive amount of compliance on any entity, a part of that burden does trickle down. With regard to the draft rules, a sizable amount of compliance burden will shift to small sellers.
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Shri. Ram Rastogi National 20-07-21

The Department of Consumer Affairs should consult industry veterans before taking a policy decision. We should put the rules on hold, carry out stakeholder conversations and then come out with comprehensive guidelines. We should try and create an opportunity for those who want to shift and take advantage of the digital framework. It is important that wehelp the market grow and not kill it.
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Shri. Ravi Bansal National 20-07-21

Online retail has empowered the consumer to select from a variety of brands and products. We need to figure out who we want to help with these policies, how we can facilitate and make sure that everyone is benefitting from the ecosystem instead of just a few players. The new norms should benefit the consumer regardless of whether they?re shopping online or offline.
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Shri. Ajit Balakrishnan National 20-07-21

Our goal should be to think about how we can make the rules as inclusive as possible. We should approach the government with a cooperative approach. The rules need to be drafted in a way that they don?t cause confusion.
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