Gurgaon ROUND UP

The second forum of the Second edition of Secrets of Success an initiative of INDIA Sme Forum took place on 24th August 2013 presented by Reliance Commercial Finance , Sustainable Development Research & Consulting and Airtel busines at The Crowne Plaza at Gurgaon in the presence of around 100 SMEs from Gurgaon and adjoining clusters
The first session started with panel discussion on Funding for Sustainable Growth-The panelists discussed the many alternatives for raising funds through Angel, Seed Fund, Venture and private equity funds and stressed on the need for ratings, that can help to enhance the financial capabilities to early-stage entrepreneurs to build their businesses into assets of value. The experts who shared their knowledge and experience about funding for sustainable growth with around 100 SME entrepreneurs consisted of Mr J S Juneja EX-Chairman ,The NationalSmall Industries corporation, Mr Souvik Sengupta, Business Head ‐ SME Lending and Microfinance, Reliance Capital , Mr K L Sharma , Zonal Manager Chandigarh Zone BOI, Mr Harbinder Sokhi,Regional Manager, North Zone BSE Limited, Mr Vinod Kumar, Ms Country Head SDRC & Honorary VP, ISF
The session was well received and participative as the Sme's were eager to know the nuance of being competent and improve financial capabilities while becoming stable at the growth stage.
The Second Session illustrated on Branding and Marketing and how to optimize reach to the desired customer..The experts discussing the topic on the panel were Mr Rohit Midha-National Sales Head,Airtel, Mr Rajesh Gupta-GM Head Cloud services ,Airtel, Mr Stuti Jalan ,Founder Crosshairs Communication,Mr H.P Yadav ,President of NCR Chamber of Commerce and Industry and Mr Vinod Kumar ,Country Head SDRC &Honorary VP, ISF
The session outlined the use of new age entrepreneurship ,the need for Branding and Marketing The measures on how to choose the right approach to creating Brand value to build long term equity
The post-lunch session included interaction on one-to-one networking forum.The initial presentations were followed by an interactive session where assembled entrepreneurs participated enthusiastically to clear their doubts on various aspects of funding, branding, cloud computing and managing growth for profitability .
The event was attended by around 100 Small and Medium business owners from Gurgaon, and the surroundings.