KOCHI ROUND UP

The seventh event under the series titled-Secrets of Success was conducted at Kochi on 4th Octobert'13.The event was organized by Reliance Commercial Finance , Sustainable Development Research & Consulting and Airtel drawing attention to sustainable competitiveness Increasing overall competitiveness fiscal Discipline and Ratings for fast track capitalization.
The objective of this event was intended to provide Indian SMEs with knowledge sharing platform to interact with the eminent panelists and learn about sustainable finance standards, principles and guidelines, Brand building ,Business Management and increasing overall competitiveness for growth.
The first session started with discussions on sustainable finance understanding the need of Financial literacy and empowerment, Urban regeneration , capacity building& environmental improvement which is a prerequisite to financial capital and risk management in ways that promote economic prosperity and build a self reliant ecosystem
The speakers discussing the topic included Mr Badrudeen, T.H, President, Ernakulam Dist, KSSIA ,Mr Manoj Kapoor ,Zonal Manager,Kerela Zone Bank of India, Mr Ajay Thakur,Head-BSE SME,BSE Limited, Mr Gokula Kannan Area Manager-SME Rating Agency and Mr Vinod Kumar, Country Head SDRC &Honorary VP,India Sme Forum.
The first session ended with lunch and a brief networking session wherein SMEs interacted face to face with the Experts for guidance and advice on individual businesses
The second session progressed with discussions on how SME's can optimize customer reach through cost effective marketing solutions and use the new digital media as in the New Generation/ Social Media and Internet tools based Marketing strategies for reaching out to the desired customers .
Addressing the captivated audience on the importance of branding and advertising included panelists-Mr Ravindra Bhan,Principal Consultant ,TPS Consultants, Dubai UAE Ms.Manisha Sood,SMB Business Head Microsoft Indai,Mr Sandeep Upadhyay,Head -Marketing Homes & Offices at Bharti Airtel Limited and Mr Vinod Kumar ,Country Head SDRC & Honorary VP India Sme Forum
Mr Vinod Kuma,r Country Head SDRC & Honorary VP India Sme Forum summarized the session talking about the ISF efforts on creating a doorway for the potential SMEsto help them to achieve the highest sustainable economic growth and contribute towards economic development.
The session was the seventh event under the secrets of Success series and was successfully attended by around 125 SME's from Kochi and its surrounding clusters.